History

The history of Maina is, first of all, the story of two families: Di Gennaro, from southern Italian region Puglia, and Brandani, from Tuscany. In the mid-50s, in the economic boom, the first emigrated from the province of Foggia to Turin, in search of work and better prospects. Here, in 1964, it took over the small confectionery shop called Maina, where, thanks to the experience and skill of its pastry chefs, lots of delicacies were daily baked: sponge cakes, croissants, Amaretto biscuits, lady fingers and Panettone.
Few years later, destinies of the Di Gennaro family intersected with those of the Brandani one, who joined the activity.

The history of Maina is, first of all, the story of two families: Di Gennaro, from southern Italian region Puglia, and Brandani, from Tuscany. In the mid-50s, in the economic boom, the first emigrated from the province of Foggia to Turin, in search of work and better prospects. Here, in 1964, it took over the small confectionery shop called Maina, where, thanks to the experience and skill of its pastry chefs, lots of delicacies were daily baked: sponge cakes, croissants, Amaretto biscuits, lady fingers and Panettone.
Few years later, destinies of the Di Gennaro family intersected with those of the Brandani one, who joined the activity.

The history of Maina is, first of all, the story of two families: Di Gennaro, from southern Italian region Puglia, and Brandani, from Tuscany. In the mid-50s, in the economic boom, the first emigrated from the province of Foggia to Turin, in search of work and better prospects. Here, in 1964, it took over the small confectionery shop called Maina, where, thanks to the experience and skill of its pastry chefs, lots of delicacies were daily baked: sponge cakes, croissants, Amaretto biscuits, lady fingers and Panettone.
Few years later, destinies of the Di Gennaro family intersected with those of the Brandani one, who joined the activity.

After having taken over a small biscuit factory in 1969, based in an ex convent in Fossano, Maina updates the structure and the machinery and makes a brave choice: reducing the number of products and specialising in the production of oven baked cakes, focusing on Panettone and Colomba produced with high technology and superior quality.
The aim is to concentrate on some seasonal products and produce them at the highest quality, in a modern and flexible plant.

After having taken over a small biscuit factory in 1969, based in an ex convent in Fossano, Maina updates the structure and the machinery and makes a brave choice: reducing the number of products and specialising in the production of oven baked cakes, focusing on Panettone and Colomba produced with high technology and superior quality.
The aim is to concentrate on some seasonal products and produce them at the highest quality, in a modern and flexible plant.

Because of the high rise in demand, in 1974 it’s necessary once again to expand the factory, and the company moves to its actual plant in Tagliata suburb of Fossano.  It’s originally built on an area of 95.000 sqm with a covered surface of 15.000 sqm.

Because of the high rise in demand, in 1974 it’s necessary once again to expand the factory, and the company moves to its actual plant in Tagliata suburb of Fossano.  It’s originally built on an area of 95.000 sqm with a covered surface of 15.000 sqm.

In 1984 a new automatic system of kneading dough is developed, an authentic technical revolution for the production of oven baked cakes. The introduction of this completely automatic system, which replaces the manual one, allows the company to improve furthermore the products’ quality and the efficiency and standardize the production processes.

In 1984 a new automatic system of kneading dough is developed, an authentic technical revolution for the production of oven baked cakes. The introduction of this completely automatic system, which replaces the manual one, allows the company to improve furthermore the products’ quality and the efficiency and standardize the production processes.

In 1989, Maina becomes the first company outside the North East of Italy to produce Pandoro. With the development of this new production line, volumes increase dramatically and the company needs to expand furthermore the covered surface and its warehouse in order to avoid problems in stocking the finished products.

In 1989, Maina becomes the first company outside the North East of Italy to produce Pandoro. With the development of this new production line, volumes increase dramatically and the company needs to expand furthermore the covered surface and its warehouse in order to avoid problems in stocking the finished products.

In 1989, Maina becomes the first company outside the North East of Italy to produce Pandoro. With the development of this new production line, volumes increase dramatically and the company needs to expand furthermore the covered surface and its warehouse in order to avoid problems in stocking the finished products.

With the beginning of the new millennium, the family tradition continues thanks to the entry into the company of representatives of the second generation of Brandani and Di Gennaro families who, together with the historic founders, guarantee the necessary business continuity. Today the family has become a great team to offer everyone, thanks to the fusion of traditional methods with highly innovative technologies, the pleasure of enjoying its products.

With the beginning of the new millennium, the family tradition continues thanks to the entry into the company of representatives of the second generation of Brandani and Di Gennaro families who, together with the historic founders, guarantee the necessary business continuity. Today the family has become a great team to offer everyone, thanks to the fusion of traditional methods with highly innovative technologies, the pleasure of enjoying its products.

With the beginning of the new millennium, the family tradition continues thanks to the entry into the company of representatives of the second generation of Brandani and Di Gennaro families who, together with the historic founders, guarantee the necessary business continuity. Today the family has become a great team to offer everyone, thanks to the fusion of traditional methods with highly innovative technologies, the pleasure of enjoying its products.

With the beginning of the new millennium, the family tradition continues thanks to the entry into the company of representatives of the second generation of Brandani and Di Gennaro families who, together with the historic founders, guarantee the necessary business continuity. Today the family has become a great team to offer everyone, thanks to the fusion of traditional methods with highly innovative technologies, the pleasure of enjoying its products.

With the beginning of the new millennium, the family tradition continues thanks to the entry into the company of representatives of the second generation of Brandani and Di Gennaro families who, together with the historic founders, guarantee the necessary business continuity. Today the family has become a great team to offer everyone, thanks to the fusion of traditional methods with highly innovative technologies, the pleasure of enjoying its products.

Concurrent with the company's fiftieth anniversary, works began on expanding the headquarters and boosting production lines. The intervention, by architect Gianni Arnaudo, required a total investment of over 20 million euros and has completely changed the company's image making it a unique artistic design work, object of many acknowledgments in the world of international architecture.

Concurrent with the company's fiftieth anniversary, works began on expanding the headquarters and boosting production lines. The intervention, by architect Gianni Arnaudo, required a total investment of over 20 million euros and has completely changed the company's image making it a unique artistic design work, object of many acknowledgments in the world of international architecture.

The decisions taken over the years have contributed to making Maina the modern, flexible and dynamic company it is today, able to reach significant market shares in a very short period of time. Today, Maina produces over 26 million cakes, among Panettone, Pandoro, Colomba and other festive cakes and it is present, in addition to the Italian market, in about 50 countries around the world, also with products that have been developed ad hoc to satisfy the different tastes and consumption habits of the local market.

The decisions taken over the years have contributed to making Maina the modern, flexible and dynamic company it is today, able to reach significant market shares in a very short period of time. Today, Maina produces over 26 million cakes, among Panettone, Pandoro, Colomba and other festive cakes and it is present, in addition to the Italian market, in about 50 countries around the world, also with products that have been developed ad hoc to satisfy the different tastes and consumption habits of the local market.

The decisions taken over the years have contributed to making Maina the modern, flexible and dynamic company it is today, able to reach significant market shares in a very short period of time. Today, Maina produces over 26 million cakes, among Panettone, Pandoro, Colomba and other festive cakes and it is present, in addition to the Italian market, in about 50 countries around the world, also with products that have been developed ad hoc to satisfy the different tastes and consumption habits of the local market.

The decisions taken over the years have contributed to making Maina the modern, flexible and dynamic company it is today, able to reach significant market shares in a very short period of time. Today, Maina produces over 26 million cakes, among Panettone, Pandoro, Colomba and other festive cakes and it is present, in addition to the Italian market, in about 50 countries around the world, also with products that have been developed ad hoc to satisfy the different tastes and consumption habits of the local market.

The decisions taken over the years have contributed to making Maina the modern, flexible and dynamic company it is today, able to reach significant market shares in a very short period of time. Today, Maina produces over 26 million cakes, among Panettone, Pandoro, Colomba and other festive cakes and it is present, in addition to the Italian market, in about 50 countries around the world, also with products that have been developed ad hoc to satisfy the different tastes and consumption habits of the local market.

The decisions taken over the years have contributed to making Maina the modern, flexible and dynamic company it is today, able to reach significant market shares in a very short period of time. Today, Maina produces over 26 million cakes, among Panettone, Pandoro, Colomba and other festive cakes and it is present, in addition to the Italian market, in about 50 countries around the world, also with products that have been developed ad hoc to satisfy the different tastes and consumption habits of the local market.

The decisions taken over the years have contributed to making Maina the modern, flexible and dynamic company it is today, able to reach significant market shares in a very short period of time. Today, Maina produces over 26 million cakes, among Panettone, Pandoro, Colomba and other festive cakes and it is present, in addition to the Italian market, in about 50 countries around the world, also with products that have been developed ad hoc to satisfy the different tastes and consumption habits of the local market.

The decisions taken over the years have contributed to making Maina the modern, flexible and dynamic company it is today, able to reach significant market shares in a very short period of time. Today, Maina produces over 26 million cakes, among Panettone, Pandoro, Colomba and other festive cakes and it is present, in addition to the Italian market, in about 50 countries around the world, also with products that have been developed ad hoc to satisfy the different tastes and consumption habits of the local market.

The decisions taken over the years have contributed to making Maina the modern, flexible and dynamic company it is today, able to reach significant market shares in a very short period of time. Today, Maina produces over 26 million cakes, among Panettone, Pandoro, Colomba and other festive cakes and it is present, in addition to the Italian market, in about 50 countries around the world, also with products that have been developed ad hoc to satisfy the different tastes and consumption habits of the local market.

The decisions taken over the years have contributed to making Maina the modern, flexible and dynamic company it is today, able to reach significant market shares in a very short period of time. Today, Maina produces over 26 million cakes, among Panettone, Pandoro, Colomba and other festive cakes and it is present, in addition to the Italian market, in about 50 countries around the world, also with products that have been developed ad hoc to satisfy the different tastes and consumption habits of the local market.